It is expensive to be good. It is time consuming and costs a lot of money. So why is it that big corporations with access to limitless resources are the ones to take the short cuts and compromise quality and health? I am afraid its because consumers put up with it or even demand it. But things are changing, at least in food. More people are paying attention to ingredients and where those ingredients come from.
As an entrepreneur and introverted-creative-type too shy to be a natural salesman, I approach every cocktail party with a plan to casually practice my pitch on anyone unsuspecting enough to ask, “How’s it going?” What derails this plan every is that the question usually comes out as, “Hey bread man, how’s the bread business?” I immediately go on the defensive to explain that business is good, but my focus is now these craft beer grain crackers and we work with breweries and we ship all over the country, and I keep going trying to turn the confused look into some kind of sign of recognition. I get there eventually, usually with sincere enthusiasm and interest. But it all goes away when the conversation ends with, “That’s cool but I sure do miss your bread.”